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Tuesday, January 31, 2012

The future of the World Wide Web


Web 3.0
The term Web 3.0 should not be misinterpreted as just another upgrade with a few new features.  When Web 3.0 does come around it will be a new era of internet that incorporates groundbreaking technology into our everyday internet browsing and networking.  Some examples may include artificial intelligence, increasing use of virtual worlds, and .  First though an understanding of its predecessor’s web 1.0 and 2.0 will help to visualize what the future of the World Wide Web may hold. 

Web 1.0 is very limiting when it comes to user interaction.  The user may view webpages and related links within pages but cannot change or input information of their own.  Only the individual or group that created the web page is authorized to edit or input media, text, and hyperlinks to the page.  Web 2.0 on the other hand uses a technologies such as JavaScript, Adobe Flash, and Adobe Flex to allow users to input or view information without re-loading the web page.  Some examples of Web 2.0 are blogging, social networking, and podcasting.  All of these allow multiple users to upload text or media files for each other to view instantaneously.  Tagging on social network sites allows for the same material to be seen on each site the tagger is affiliated with creating a great tool for either marketing or personal social interactions.
 
When we search for things using browsers or search engines they collect our results and in some cases survey how relevant the results we received are.  Another example of this is through social media such as facebook when people “like” a page or someone hashtags something on twitter these pages are viewed more and are more popular.  Unfortunately this can be manipulated by people looking to make something more popular for either financial or social gain by skewing results.  One goal that is associated with Web 3.0 is the use of artificial intelligence within the web.  For example, if a person is trying to make a web page selling a product more popular using social media when in truth the product is not selling well or has defects, Web 3.0 can tell the difference between the two and not suggest that website when asked about said product.

Artificial intelligence is also necessary to achieve the Web 3.0 goal of a “Semantic” Web.
The definition of semantic is:  Relating to meaning in language or logic.  Furthermore the “Semantic” web presents information in a way that computers can understand it in a similar way humans do.  The most recent example of this is the supercomputer developed by IBM known as Watson.  Watson was developed to take meaning out of language that a computer normally would not and the best test of this was when Watson played on the game show Jeopardy.  The computer proved its worth beating two contestants out and showed that the sometimes subtle meanings that we can convey with turns of phrase or a play on words are not incomprehensible by machines.  Therefore, a tag team of artificial intelligence and an understanding of semantics could allow Web 3.0 to efficiently process information and present us with the most accurate and relevant information possible.

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1 comment:

  1. Very good discussion. Try to integrate your links into the text. 15/15

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