Social networking via the internet has exploded in
popularity beginning around 2005. There
are various websites all competing to have the most users and innovate in the
most appealing ways. The top
five are Facebook, Twitter, LinkedIn, Google Plus, and last but not least
Badoo. These companies begin with large
capital investments from venture capitalists but that is not a steady flow of
income. It is up to the owners of the
site to discern a way to monetize
their website traffic. This is done
through various ways; some websites have user fees or advertisements. Furthermore, the most effective is through
the sale of the vast amounts of data about people’s preferences and
interests. When people interact whether
it is liking something on Facebook or tweeting they are expressing what they
are interested in and large companies spend immense quantities of money
addressing ever year. This raises
questions of privacy and how we want our data to be used.
The different types of personal data can be broken down into
six categories. The first, service data which contains what
you submit about yourself in order to start an account. Disclosed and entrusted data is everything
you post on your own page as well and what you entrust to others personal
pages. Fourth, incidental data encompasses
things people create about you that you have no control over. Furthermore, behavioral data includes your
preferences for who and what you do when you interact on the network, which
articles you read or other linked sites you visit. Finally, derived data consists of assumptions
made upon all the other types of data about you. Websites generally only sell service data and
behavioral data because they can be used for marketing.
Links and website trends:
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